U.S. Mills, Inc.

Uncle Sam Cereal
Packaging Makeover

A makeover of Uncle Sam cereal from U.S. Mills, Inc. The primary objective, to project a higher quality image, increase shelf impact and appetite appeal while retaining the brand’s core characteristics.

The eye-catching new package, emphasizing Uncle Sam’s heritage red and white stripes and prominent blue branding, pops out on the retail shelf. The new package features a sunburst behind a delicious spoonful of whole-grain cereal and projects a warmer, livelier and appetizing image that resonates with both core and new natural food consumers.