White Wave Foods

Silk Soymilk
Brand Extension

The number one selling refrigerated soymilk,
Silk, holds an 80% market share. It was critical
that this new single-serve segment be easily
recognizable as part of the Silk family.

New line of Silk Soymilk and Soylatte single-
serves leverage the brand’s core equities and
clearly reinforce Silk’s shelf presence.